The Ultimate Presale Guide - Digital Download
Hey cookie lady! Do you want to offer your community holiday cookies, but you aren't sure where to start? Or maybe you've done this before, but just need a little help with staying on track? Well, you're in the right place!
In this guide, I'm going to walk you through the entire process for preparing a presale, what I typically offer, and all of the supplies that you'll need! I even made you some printable planner pages to help you stay organized along the way!
If you're on Instagram - take a peek at my highlight called "presale prep". In this highlight, I show behind-the-scenes photography set up for your website photos, website set-up using GoDaddy Online Store, and I touch on some packaging tips!
What we'll go over:
- Presale Prep Checklist
- What is a presale?
- Presale vs Pop-Up
- Communicating with Customers
- Making the Commitment
- Making a Budget
- Supplies List
- Things to Offer/Menu Creation
- Guidelines for Making Samples
- How to Determine Pricing w/ Examples
- Cookie Photography Do's & Don'ts
- How to Stage Photos
- Creating an Order Form
- Accepting Payment
- Pick Up Times & Locations
- The Baking Process
- Packaging & Order Prep
- Managing Pick Ups
Also included are printable planner pages to help you along the way!
Presale Planner, Plans for the Year, Plans for the Week, Plans for Today, Bake List, Icing Prep Sheet, Weekly Content Planner