About

Meet Your Cookie Lady

My name is Tori Santorella. I am a self-taught cookier from Central, New Jersey. Ever since I was little I loved baking and decorating cookies with my family. My grandma started teaching me how to bake when I was old enough to hold a spatula! The best part is that she still helps me to this day! She's my best helper and has been my rock through the years of running a full-time home bakery.
Here's the backstory of how my home bakery started: My best friend and I used to hang out at my house and decorate cookies for fun in our college years. One day she said to me - "Hey, I feel like you could sell these"... Of course, back then, my cookie decorating skills were nowhere near comparable to what they are today, but I put it out there and people still loved it! Just like that - we started brainstorming names and taking photos for a new Instagram account. She gave me the little push that I needed to take my hobby to the next level. About a year later, in May of 2020, Cookie Crumbles Co. LLC was born! The pandemic had just started and I was laid off from my full-time job. I took a giant leap of faith to start my very own home-bakery. By my surprise - even in a time where it felt like the world was spinning, the orders started rolling in faster than I could imagine!
I specialize in custom decorated cookies, through the years I have expanded my menu to offer more sweets to fill up your dessert table. 
Custom desserts aren't the only things that you'll find here - I started The Cookier Club to create a place for cookiers, like me, to come and find a bundle of resources to better their cookie businesses. From cute baking tees that will help you advertise when you're out and about - to digital guides, classes, and recipes to use in your home bakery business - I've dedicated a lot of time and effort to create something for everyone in the Cookie Community.
I am so grateful for each and every one of you that has supported my small business. I couldn't do any of this without you! I am so honored to be your cookie lady.

NEW! In-Person Cookie Classes

These classes are great for beginners. Seasonal-themed classes will be announced monthly. You'll get to take your cookies and a swag bag home with you! There will be 2 scheduled classes per month. I can accommodate up to 6 people. Pricing starts at $60 per person for a 2-hour class.

Want to book a custom-themed cookie decorating class for your friends and family? Send an email to info@thecookierclub.com. (must have 4-6 people to schedule)

1:1 Private Training Class

For those of you who would like individual attention, to be able to customize your class, or focus on a specific set of techniques, this class may be for you!

All levels are welcome - beginner to advanced. The time I spend with you is individually tailored and built for your cookie needs. I supply all materials, tools, and cookies.

Pricing Starts at $100 per hour/minimum of 2 hours of instruction 

Can be booked in person or through Google Meetings online.

Send an email to info@thecookierclub.com to check availability and schedule a lesson.

 

Techniques offered but not limited to:
-Making Royal Icing
-Royal Icing Consistencies for various techniques
-Color mixing
-Outlining/flooding
-Wet-on-wet techniques
-Royal Icing Transfers
-Florals
-Piping techniques
-Painting
-Airbrushing
-Lettering
-Stenciling
-Characters
-Projector usage

  • Beginner Classes

    No experience necessary! We will go over the basics of outlining and flooding. You'll learn techniques such as wet-on-wet flooding, how to create dimension, and even how to make royal icing transfers! 

  • Intermediate/Advanced

    Basic knowledge of outlining & flooding are required. We will dive into more advanced techniques such as painting on cookies, using different mediums and icing consistencies, piping florals, perfecting fine details, writing with projectors, airbrushing, and more!

  • Master Classes

    The purpose of these classes is not only to learn to decorate cookies but also how to market them for holiday presales and pop-up shops. I provide printables and packaging suggestions so that the menu planning aspect of your presale is already done for you.   These classes are much longer and include 12+ different cookie designs